Nanobrick to provide anti-counterfeiting nanotechnology for ASEM

Released Date: April 10, 2016

Nanobrick will provide an anti-counterfeiting nanomaterials technology for the upcoming 2016 Asia-Europe Meeting (ASEM), the company said Sunday.

The Seoul-based startup said the technology, named “M-Tag,” has been chosen as the official product certification measure to guarantee safety and sanitation of all foods, drinks and daily necessities for the heads of 53 countries participating in the international meeting scheduled to be held in Ulaanbaatar, Mongolia, in July.

“It is an honor that the technology we have developed has been officially chosen for the global summit,” Nanobrick CEO James Joo said. “We expect that Korea’s cutting-edge anti-counterfeiting nanotechnology will contribute to the Mongolian government’s efforts to make ASEM safer and more valuable.”

The ASEM organizing committee said earlier that it would introduce a system called “ASEM-Tag” for the event to verify all foods, drinks and daily necessities provided by over 150 companies, as fake products are increasingly threatening health and security globally.

“We have chosen ASEM-Tag, developed using Korea’s nanomaterial technology, for the sanitation and security of participants at ASEM 2016 based on the opinions of experts who reviewed the technology,” said Batbattar Daadankhuu, president of Mongolian NGO MOSHEA, which has been charged by the Mongolian government with the selection and operation of the anti-counterfeiting system at the event.

“I believe ASEM-Tag can also be used for other international events,” he said.

Nanobrick said the ASEM-Tag system combines a nanotechnology that detects forged products by changing color based on a magnetic reaction to information and communication technology.

The company said its M-Tag technology has been developed on the back of government subsidies and private investment over the last seven years.

“We believe that the adoption of our technology at ASEM 2016 will set an example of exporting Korea’s leading technologies overseas,” Joo said.