Anti-Counterfeit label stops the export of counterfeit products

Released Date: August 24, 2016

NANOBRICK CEO, James Joo, said “No device required for authenticity check and tracking solution is also possible”

Korean cosmetic company (refer as A) has received high brand recognition in China due to the popularity of facial mask pack. However, with growing counterfeiting issues in China, A decided to adopt ‘M-Tag’ as anti-counterfeit solution to protect their product.

NANOBRICK’s security label, ‘M-Tag’ is applied on every individual packaging of mask and the magnet was inserted inside of the packaging. The ‘M-Tag’ was selected because of its complicated process of duplication and simple way of verifying product authenticity end customer.

By adopting ‘M-Tag’ solution, A finally overcame product reliability issues and the fake products has decreased noticeably in comparison with the periods before the ‘M-Tag’ was applied. Specially, NANOBRICK is receiving a high attention in cosmetic, liquor, food and beverage field.

■ NANOBRICK’s nanomaterial has highly recognized in anti-counterfeiting market

NANOBRICK invented the world’s first nanomaterial which reacts to magnetic stimulation. The Nano-Platform company, NANOBRICK, is established in 2007. NANOBRICK’s successful mass production of nano material has received a high attention because mass production technology of same-sized micro nanoparticles is such a hard and complex process that only NANOBRICK can achieve.

NANOBRICK CEO, James said, “Applications based on Nano-Platform cannot be produced without the mass production of nanoparticle”. Even though the mechanism of magnetically changeable nanoparticles was known for 30 years, NANOBRICK is the only company who successfully mass produced the magnetically changeable nanoparticles.

‘M-Tag’ is the main product which shows the core technology of NANOBRICK. By simply attaching the magnet to the ‘M-Tag’, end customer can easily check the authenticity of product without any detection device. After ‘M-Tag’ is officially launched on last December, both online authentication and tracking system are additionally applied.

■ Business Diversification

NANOBRICK is continually expanding the range of applications. For instance, security document, such as banknote, passport, and certification could be the main example. Currently, NANOBRICK is developing applications based on electrically color changeable material and biomaterial. Recently, NANOBRICK had meetings with international security printing corporations to develop strategic partnership to enhance security printing industry together.